OBJECTIVE
Luger is a Stockholm-based music and festival promoter, booking agency, and creative force behind some of Sweden’s most iconic live experiences.
Luger wanted us to strengthen the visual storytelling and creative impact of their festivals and music events. The goal was to create a consistent visual language that captured the energy, community, and culture surrounding each event.
What we created not only documented but also extended the festival experience, engaging audiences before, during, and after the events, while maintaining the artistic quality that defines the Luger brand.
CLIENT
Luger
TEAM
Director: Kegen Lorentzon
DOP: Johan Selin
Editor: TERRAN STUDIO
Sound design/grade: Pontus Kandeli
Client Director: Christa Murley
Client Director: Christa Murley
THE SOLUTION
Terran partnered with Luger as a creative collaborator, delivering film, photography, and concept development across multiple festivals. Beyond traditional event documentation, we worked closely with Luger’s team to ideate and produce creative content concepts that would amplify the festival's visibility and reach.
We developed concepts that spark engagement, which became a central storytelling theme and embodied the sense of connection at the heart of the festivals.
Throughout the collaboration, we handled both fast-turnaround festival coverage and curated post-event storytelling, ensuring that each piece of content reflected the authenticity, spontaneity, and artistic atmosphere of each activity.
What we managed to create was a fresh and innovative creative approach for the event and concert space. Setting Luger at the forefront in their business area.
TRAINS TAKEN
14
CAMERAS USED
9
HOURS OF SLEEP
12
CHRISTA MURLEY
CLIENT DIRECTOR, LUGER
"It was great to bring TERRAN on board this project. I’ve followed Kegen’s work for a long time, and in 2022, we invited her to photograph the festival. For this year’s festival, we wanted someone who could truly capture the essence of Way Out West, not just our artists and concerts, but also our wonderful visitors and all the moments in between. Much of the festival’s soul lives in the small details, and that’s what TERRAN captures so beautifully in their work. After several years of working together with Kegen, it felt natural to let Terran bring that same feeling to life through film and have her as a director."
