KLÄTTERMUSEN FW26

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OBJECTIVE

CLIENT

Klättermusen FW26

You often hear clients talk about outside-the-box concepts, but when it all boils down, concepts tend to be squeezed into the box anyway. We are happy to have full trust on this one! With a documentary-style approach, we developed this campaign based on the idea of receiving a phone call from a stranger, exploring what unfolds when you trust in the possibilities the universe has to offer.

TEAM

Creative Director: Erik Nylander

Regissör: Erik Nylander och Johan Selin

Producer: Johan Selin

DOP: Simon Bendroth

Editing: Johan Selin & Erik Nylander

Online: Johan Selin

Still Photographer: Erik Nylander

Stills assistant: Jacob Thörnäs

Retusch: Jacob Thörnäs

VFX: Elias Lauronen

Ljud: Petar Mjaidar

Composer: Petar Mjaidar & Kalle Thyselius

Graphics and Effects: Dannie Tan & Younes Haidar

Grade: Jonathan Qvist

Casting: Johan Eriksson, Erik Nylander & Kegen Lorentzon

Script : Erik Nylander, Johan Eriksson & Fanny Lindström

Location fixer: Elsa Gouveia (madindiefixer.com)

Driver: Francisco Teixeira

Talents:
Pavvá Pittja som Guiden

Sofia Jansson som Tindra

Freddie Mosten Jacob som Ellen

Hadrien Streichenberger som Anders

Lovisa Von Szalay som Flickvännen

Client:

Creative Lead: Paula Maso (Klättermusen)

Creative producer: Sten Picado (Klättermusen)

THE SOLUTION

We scripted a four-part episode series, where you get to follow along the journey of three randomly selected people on an adventure into the unknown.

Thanks to skilled camera techniques and the power of AI, we were able to create the perfect setting for a visual language that makes the story even more interesting.

COUNTRIES

MOUSES ON SET

We looked at references from spaghetti western films, old 80s and90s Swedish humor movies, and Lord of the Rings to create a weird world where the story could take place.

At the epicenter of the story, you'll find a guide who is half mouse and half human. That in and of itself should have made the client say no to this, but they didn't...