OBJECTIVE
When we began researching the topic of sextortion and expose accounts, we quickly understood the scale and weight of what many young people are facing online. Sexual harassment is a daily reality for far too many. ECPAT needed content that could raise awareness without pushing the audience away, while also encouraging those affected to seek help. The challenge was clear: craft something that speaks honestly and carefully, without sensationalism, and with enough empathy to resonate deeply with the people it's meant to support.
CLIENT
TEAM
Director: Nicole Khadivi
DOP: Christine Leuhusen
Producer: Johan Selin
Production Manager: Johan Eriksson
Stills: Kegen Lorentzon
Sound: Darwood
THE SOLUTION
We approached the production with intention and restraint. Early on, we made the decision to film everything in a studio setting, using minimal, purpose-built environments to focus the attention on the story. We shaped the narrative around three everyday locations in a young person’s life: home, a sports center, and a restroom. Each space became tighter and more confined, visually echoing how online harassment can narrow a person's world and sense of safety.
POSTERS
20
VIDEOS
1
Lighting and tone were inspired by an older commercial reference that struck the right emotional balance — moody, but grounded in realism. Above all, we kept the message clear. ECPAT is here. You are not alone. And there is help available.
PIZZAS EATEN
12
CHRISTINE LEUHUSEN
DOP
"Filming this commercial for ECPAT was a powerful experience. The campaign sheds light on the hidden exploitation of children, and we wanted the imagery to feel both intimate and unsettling. We aimed to create a quiet tension that underscores the urgency of the issue. Grateful to have collaborated with such a dedicated team on a project that truly matters."
