OBJECTIVE
The In-Activity assets should portray Klättermusen’s rational core brand aesthetics. Keeping the brand’s core grittiness while keeping it inspirational with the end consumer in mind.
The content should explain the product benefits, USP’s and appearance in its natural environment. It is important to keep formats, channels and purpose in mind when creating the imagery.
Deliverables:
Six videos and 90 stills
CLIENT
Klättermusen
TEAM
Agency: TERRAN
Client producers: Siri Eskilson, Sten Picado
Producer: Johan Selin
Stills: Kegen Lorentzon
Director: Johan Eriksson
DOP: Johan Selin
BTS: Johan Eriksson
Talents: Fatima Handulleh, Nikita Weerasinghe, Pedro Moi, Guillaume Yaba
Editor: Johan Selin
BTS editor: Emma Leonora
Music: Alexander Somogyvári
Colorgrade: Emmy Kindstrand
Sounddesign: Robin Carlheim
Location: STF Grövelsjön
THE SOLUTION
For a project like this, the cast is everything. We wanted it to feel like we were following a group of friends who had known each other for years. So, our search for the right people began immediately and lasted two months until we finally found the perfect group dynamic. In retrospect, we couldn’t have been luckier than to work with Nikita, Fatima, Pedro, and Guillaume.
The final delivery; Six videos and 90 stills, bringing Klättermusen's SS25 campaign to life.
CAMERAS
5
NIGHTS IN TENT
4
We decided to film this project using three different cameras, ranging from a vintage camcorder, reminiscent of the one your parents might have used to document your childhood, to a top-notch 4K cinema camera, and a GoPro for that immersive feel.
Kegen, who shot all the stills, used her Canon R5 with her signature classic flash, creating that gritty billboard aesthetic while keeping the imagery real and authentic.
DRY FOOD PACKS
75
STEN PICADO
BRAND PRODUCER, KLÄTTERMUSEN
BEHIND THE SCENES
