OBJECTIVE
We were asked to create an emotional and cinematic video to showcase the "Skolkurage" project. The goal was to inspire teachers in Sweden to engage with the material, enabling them to effectively identify and support children from abusive environments.
CLIENT
TEAM
Director: Johan Selin
Cinematographer: Daniel Gutafsson
Editor: Johan Eriksson
Colorgrade: Jonathan Qvist
Assistant: Phoebe Egoroff
THE SOLUTION
Maskrosbarn is a renowned NGO having a strong track record of successful projects and significant collaborations. It was crucial for us to align the final result with their established communication and brand style, while staying true to the core message of the project.
We placed emphasis on crafting the film around a real scenario that both kids and teachers could easily relate to. Spicing the film with lot's movement and strong visuals.
SHOOT DAYS
1
TEAM SIZE
21
The end result of the film is a easily digested video that in a short time give you a insight to a reality that unfortunatly is common in Sweden. The film don't include dialoge or advanced camera movements, we wanted to portray the feeling of loneliness throughout all mediums in order to catch the viewers attention and interest.
We are happy that the project recieved 'Stora Kommunikationspriset' in the NGO sector.
TALENTS
11
JOHAN SELIN
DIRECTOR
"As we worked on this project, our main aim was to create a captivating video that genuinely captures various emotions without exaggeration. The story is inspired by real-life examples, depicting the sincere efforts of teachers trying to connect with children they suspect may be facing challenges at home. The focus is on handling these situations delicately, avoiding overt approaches, and guiding children to initiate communication from their own perspectives."
