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THE BRIEF

We were asked to create an emotional and cinematic video to showcase the "Skolkurage" project. The goal was to inspire teachers in Sweden to engage with the material, enabling them to effectively identify and support children from abusive environments.

PARTNER

SERVICES

Full production

PROJECT IN NUMBERS

SHOOTING DAYS

1

TEAM NUMBERS

21

TALENTS

11

BACKGROUND

Maskrosbarn is a renowned NGO having a strong track record of successful projects and significant collaborations.

 

It was crucial for us to align the final result with their established communication and brand style, while staying true to the core message of the project.

 

We placed emphasis on crafting the film around a real scenario that both kids and teachers could easily relate to. Spicing the film with lot's movement and strong visuals. 

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CREATIVE PROCESS

In the early stages of the creative process, we decided to set the story's environment in a location that conveyed a higher middle-class atmosphere. This choice aimed to break preconceived notions that abusive environments only exists in the low-income suburbs.

 

We gain insight into our subject's inner thoughts as he leave the classroom, experiencing a sense of loneliness. However, the teacher discreetly hands him a note, secretly attempting to reach out for a conversation.

This was a concept that emerged from discussions during interviews with Maskrosbarn staff, exploring how these interactions typically unfold.

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THE SOLUTION

The end result of the film is a easily digested video that in a short time give you a insight to a reality that unfortunatly is common in Sweden. The film don't include dialoge or advanced camera movements, we wanted to portray the feeling of loneliness throughout all mediums in order to catch the viewers attention and interest.

We are happy that the project recieved 'Stora Kommunikationspriset'  in the NGO sector.

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JOHAN SELIN
DIRECTOR

"As we worked on this project, our main aim was to create a captivating video that genuinely captures various emotions without exaggeration. The story is inspired by real-life examples, depicting the sincere efforts of teachers trying to connect with children they suspect may be facing challenges at home. The focus is on handling these situations delicately, avoiding overt approaches, and guiding children to initiate communication from their own perspectives."

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CREDIT LIST

Director: Johan Selin

Cinematographer: Daniel Gutafsson

Editor: Johan Eriksson 

Colorgrade: Jonathan Qvist

Assistant: Phoebe Egoroff
Animator: Leo Wickman

Sounddesign & mix:  Darwood

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